Diverse and Integrated Digital Marketing Strategy: What Does That Look Like Today?

We all feel the frustration when our music doesn't get the DSP spotlight we feel it deserves, so what can we do to earn it? Join us as we explore digital strategy and discuss why it is essential that artists think beyond the "one bullet." Topics include: Multiple Engagement Tools, Loud, Genuine, Intentional Use of Social Platforms, Evangelism: Real and Paid for, Content, Content, Content: hit the consumer where they're at! Thoughtful calendaring of release schedule: DSP's can ignore a single rain cloud, but it’s harder to avoid a strategic flood! Digital advertising: Spend, but Spend wisely, Publicity / PR: Is there a story to share? Who wants to hear it, and Is Radio right for you?  College, specialty, etc.