Opportunities for independent artists to reach the masses and achieve success without relying on the mainstream music industry have never been greater, but this expansion has come at a price. The relentless flood of new releases into the marketplace has created a massive surplus of content, resulting in a decrease in the overall value of music. How does this trend affect independent artists in the sync marketplace? Our panel will discuss the evolution of sync over the past decade and where things are headed in the future.
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